Marketing Manager

Global Industrial

For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.

We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America.

Key Responsibilities

• Implementation of strategically planned campaigns against “Go-To-Market” strategy consistent with the company’s brand positioning, merchandising calendar and organizational goals. 
• Understanding the marketing principles and techniques create a marketing campaign brief that outlines the campaign voice, defines target audience, creative and web vision
• Drive a comprehensive strategy /marketing plan for New Product Introduction while collaborating with our Merchandising and R&D teams 
• Content Marketing Strategy & Development: Develop and execute content strategies to attract, nurture, and inspire B2B audiences.
• Ensure our website, publications, and digital assets are current, engaging, and aligned with industry trends.
• Identify content needs, develop new assets and review all content for aligned marketing plays.
• Collaborate with our internal teams and external agency partners to oversee content creation, digital and traditional ad campaigns, landing pages, and seasonal priorities.
• Customer Journey Mapping: Create a content strategy and plan to address insights in the customer’s journey, ensuring the content is aligned to what the customer needs at each stage and addresses feedback.
• Collaboration: Work closely with product marketers, integrated marketing leads, and agency partners to develop supporting assets such as landing pages. promo or nurture emails, to execute content delivery.
• Content Calendar Management: Maintain a calendar of project deadlines and content launch dates. Manage kick-offs, briefings and creative project management.
• Uphold brand guidelines across all platforms to ensure consistent messaging, visuals, and tone.
• Customer Advocacy: Be a customer advocate
• Relentlessly champion the customer and the experiences they have with the content you create—how they find it, how they consume it, how they use it.
• Performance Analysis: Partner with Analytics Teams to support Integrated Marketing reviews, deeply understand performance and insights to generate data-driven content optimization and new content concept development.

Competencies and skills

Qualifications: 
• 5+ years of experience in growth strategy, communications, branding, or similar function
• Strong background in lead generation, performance analysis, and working with a combination of internal resources and external agencies
• Proficiency in tools like Power BI, Google Analytics, Smartsheet, etc.
• Experience writing and managing content across web, social, and print
• Excellent project management skills
• B2B experience a strong plus

Requirements:
• Strong multitasking and problem-solving skills.
• Comfortable working independently in a fast-paced, resource-constrained environment.
• Trustworthy, detail-oriented, and able to manage confidential information.
• Highly organized with a proactive approach to project ownership.
• Comfortable taking initiative and building marketing structure from scratch.    

The pay range for this position will be 120,000 to 150,000 annually. The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs.

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.