Marketing Specialist, GPO Verticals

Global Industrial

For over 75 years Global Industrial has been an industry leader providing private label and national brand name industrial equipment and supplies to businesses throughout North America.

We carry thousands of products in a breadth of product categories ranging from storage & shelving, safety & security, material handling, janitorial maintenance, HVAC, and furniture. Our products are sold omnichannel through e-commerce, e-procurement, and catalogs and through our dedicated sales associates. We take pride in being able to deliver on our promise of “We can supply that®.”  While Global Industrial might not be a household name you know, our customers include the brand names you do know, ranging from small companies to Fortune 100 corporations, government institutions, and public sectors.

Key Responsibilities

• Develop and implement vertical-specific marketing plans aligned with business objectives.
• Conduct market research and customer segmentation to identify trends, needs, and opportunities.
• Create compelling content and campaigns tailored to vertical audiences (e.g., brochures, case studies, webinars).
• Collaborate with sales and merchandising to align messaging and go-to-market strategies.
• Manage and optimize digital marketing efforts including SEO, SEM, email, and social media for verticals.
• Support trade shows, publications, industry events, and customer advisory boards relevant to assigned verticals.
• Track and report on campaign performance, ROI, and lead generation metrics.
• Maintain competitive intelligence and provide insights to inform positioning and vertical marketing strategy.

Competencies and skills

• Bachelor’s degree in Marketing, Business, Engineering, or related field.
• 3–5 years of experience in B2B marketing, preferably in industrial or manufacturing sectors.
• Proven experience in vertical or segment marketing.
• Strong project management and cross-functional collaboration skill
• Excellent written and verbal communication abilities.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Vertical market strategy development
• Customer segmentation and persona creation
• Content marketing and value proposition development
• Campaign management and performance tracking
• Digital marketing (SEO, SEM, email, social)
• Event planning and execution
• Competitive analysis and market research
• Sales enablement and collateral development

The pay range for this position will be 90,000 to 112,000 annually. The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs.

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.