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Senior Manager, Marketing Analytics

Date:  Nov 4, 2022
Location: 

Port Washington, NY, US, 11050

Global Industrial

Corporate Overview

For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.

We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America.

Key Responsibilities

Responsibilities:

•    Implement KPI’s, measurement frameworks, which include the design of campaign and global controls for measurement of marketing campaign (including A/B tests) and program effectiveness.
•    Identify revenue opportunities and other insights across acquisition, retention, engagement, and loyalty through data mining of large, structured and unstructured datasets.
•    Communicate insights, results, and recommendations in a clear and compelling manner to both internal and external clients.
•    Develop data usage, governance and augmentation strategies to improve marketing and analytic opportunities.
•    Champion best in class approaches for development of marketing campaigns and measurement and overall uses of analytics.
•    Collaborate with internal and external stakeholders to develop analytic solutions, which include understanding the business, developing business requirements, and assessing data and analytic needs.
•    Build multi-channel (MMM) and multi-touch attribution (MTA) models to optimize overall marketing investment.
•    Build, manage and mentor a high performance, multi-skilled team with capabilities to support profitable revenue growth.
•    Develop and leverage internal and external resources to gain market intelligence and gain expertise on market areas of interest, with primary focus on key industry sectors and product categories.
•    Gather and evaluate relevant market and competitor information to review market position and determine opportunities for growth.
•    Collect, access, verify, and organize market trend, competitive intelligence, and sales data.
•    Participate in the acquisition, summarizing, cleaning, validation, connection, and analysis of data stored in various systems, databases, and tools.
•    Ensures data accuracy, performing, and reporting on periodic audits and data integrity checks.

Competencies and skills

Qualifications: 

•    Bachelor’s degree in  a related field required
•    3-5 years of experience serving as a business, marketing or reporting analytics 
•    Advanced Excel skills (pivots, tables, and functions)
•    Experience in data aggregations and visualization tools (PBI preferred)
•    Experience in data management through multiple cloud platforms 
•    Possesses knowledge and experience with infrastructure and tools required for data collection, management, and transformation

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


Nearest Major Market: Long Island
Nearest Secondary Market: New York City