Sr. Director, B2B Marketing

Global Industrial

For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.

We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America.

Key Responsibilities

The Sr. Director, B2B Marketing is responsible for the assistance in development/implementation of the marketing strategy with a goal to drive brand awareness, customer engagement (ABM), category expansion, new acquisition and revenue growth.

Craft test and learn agendas that integrate media, creative, and content marketing for Global Industrial mapping all the efforts to the overarching business objectives. This individual will collaborate cross-functionally while leading a digital, e-mail, and vertical marketing team to enhance the overall customer experience.  

• Develop and lead all aspects of comprehensive campaign strategies, including ABM, aligned with business objectives to drive pipeline and activation growth.
• Oversee and align product, channel, media and marketing strategies through an integrated marketing calendar that the team will operate against.
• Lead development of strategic business plans, marketing strategies, profitability analysis and execution plans, omni channel with experience across all touchpoints in customer journey.
• Partner with Managed Sales Team to identify highest value customer segments and build north star for our customer journey, including strategic roadmap for significantly more personalize and segmented communication and experiences.
• Collaborate with our Merchandising lead, understand product, New Product Introduction, to identify and build go-to-market plans by creating unique channel experience from web through paid media, email and print/digital collateral.
• Oversee development of a plan for innovative and strategic high-quality content for our Knowledge Center which is instrumental in driving brand awareness, product and expertise awareness, lead generation, customer engagement, and business growth through
• Oversee team that leads email and SMS strategy and execution, including communications planning, personalization, A/B testing, segmentation and lifecycle marketing, linking strategy and constant improvement of demand-driving programs
• Identify, measure, and optimize key programs, achievements, and resources to drive marketing performance and value.
• Lead continuous development of technology stacks (Salesforce, Account Engage) to streamline marketing operation, monitor performance, drive digital transformation and improve customer experience

Competencies and skills

• Proven B2B marketing leadership: Proven track record with 10+ years of experience in high-tech B2B marketing, experience in cloud marketing
• ABM Marketing expertise: Demonstrated success in leading ABM, strategy and marketing programs within a B2B SF Environment. Experience with all segment sizes, from Enterprise to SMB.
• Data-driven approach: Strong analytical skills to measure campaign performance, identify insights, and optimize strategies.
• Technical proficiency: In-dept understanding of marketing technologies (automation platforms ex. Sales Force Account Engage, AM tools, analytics, CRM) and willingness to adopt new technologies
• Innovative and Growth Mindset: Forward-thinking and continuously seeking ways to improve and innovate
• Business acumen: Deep understanding of B2B customer needs and ability to translate them into effective marketing campaigns.

The pay range for this position will be 180,000 to 190,000 annually. The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs.

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.

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