Sr. Director, Integrated Marketing

Global Industrial

For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.

We carry thousands of products in a breadth of product categories ranging from storage & shelving, safety & security, material handling, janitorial maintenance, HVAC, and furniture. Our products are sold omnichannel through e-commerce, e-procurement, and catalogs and through our dedicated sales associates. We take pride in being able to deliver on our promise of “We can supply that®.”  While Global Industrial might not be a household name you know, our customers include the brand names you do know, ranging from small companies to Fortune 100 corporations, government institutions and public sectors.

Key Responsibilities

The Sr. Director, Integrated Marketing is responsible for the development and execution of the marketing strategy with a goal to drive lead generation and brand awareness through demand generation programs including email and digital marketing, campaign management, content marketing, promotions, product introductions, and traditional advertising channels.

Craft test and learn agendas that integrate media, creative, and content marketing for Global Industrial mapping all the efforts to the overarching business objectives. This individual will collaborate cross-functionally while leading a digital, e-mail, and content marketing team to support the customer purchase journey.  

• Develop and lead all aspects of comprehensive campaign strategies, including ABM, aligned with business objectives to drive pipeline and activation growth.
• Oversee and align product, channel, media and marketing strategies through an integrated marketing calendar that the team will operate against.
• Lead development of marketing strategies, and execution plans, omni channel with experience across all touchpoints in customer journey.
• Partner with cross-functional teams to identify highest value customer segments and build north star for our customer journey, including strategic roadmap for significantly more personalize and segmented communication and experiences.
• Collaborate with our Merchandising lead, understand product, New Product Introduction, to identify and build go-to-market plans by creating unique channel experience from web through paid media, email and print/digital collateral.
• Work with external partners and public relations to develop and execute a media advertising strategy with traditional industry publications to drive leads and brand awareness.
• Oversee development of a plan for innovative and strategic high-quality content for our Knowledge Center which is instrumental in driving brand awareness, product and expertise awareness, lead generation, customer engagement, and business growth.
• Oversee team that leads email and SMS strategy and execution, including communications planning, personalization, A/B testing, segmentation and lifecycle marketing, linking strategy and constant improvement of demand-driving programs
• Identify, measure, and optimize key programs, achievements, and resources to drive marketing performance and value.
• Lead continuous development of technology stacks (Salesforce, Account Engage) to streamline marketing operation, monitor performance, drive digital transformation and improve customer experience.

Competencies and skills

• Proven B2B marketing leadership: Proven track record with 10+ years of experience in high-tech B2B marketing, experience in cloud marketing
• ABM Marketing expertise: Demonstrated success in leading ABM, strategy and marketing programs within a B2B SF Environment. Experience with all segment sizes, from Enterprise to SMB.
• Data-driven approach: Strong analytical skills to measure campaign performance, identify insights, and optimize strategies.
• Technical proficiency: In-dept understanding of marketing technologies (automation platforms ex. Sales Force Account Engage, AM tools, analytics, CRM) and willingness to adopt new technologies
• Innovative and Growth Mindset: Forward-thinking and continuously seeking ways to improve and innovate
• Business acumen: Deep understanding of B2B customer needs and ability to translate them into effective marketing campaigns.

The pay range for this position will be 180,000 to 190,000 annually. The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs.

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.

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