Manager, Integrated Marketing

Global Industrial

For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.

We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America.

Key Responsibilities

The Integrated Marketing Manager plays a critical role in driving business growth through the development and execution of integrated, data-driven marketing initiatives and expanding marketing channels across ecommerce, marketplaces, e-procurement, account-based marketing, and content. This role partners with cross-functional teams, to drive lead generation, brand awareness, accelerate revenue, and enhance the end-to-end customer experience. Reporting to the Director of Marketing in Canada, the Integrated Marketing Manager help shape marketing strategy and translates it into execution —building scalable programs, managing integrated campaigns, delivering impactful content and advertising, and optimizing performance across marketing channels.
• Identify and lead ecommerce growth initiatives to drive revenue expansion and enhance customer experience. 
• Build, launch, and scale the Amazon Marketplace presence for the brand and product portfolios.
• Own Amazon channel strategy including listings, content optimization, brand storefronts, promotions, and performance tracking
• Lead marketing strategy and project management for e-procurement initiatives, partnering with internal teams and customers to expand adoption and usage.
• Develop go-to-market plans to support new e-procurement channel expansions.
• Develop and execute account-based marketing strategy, email and SMS programs in partnership with sales, including communication planning, personalization, segmentation, A/B testing, and lifecycle marketing to drive demand and account engagement, leveraging Salesforce Account Engagement and related CRM and marketing automation platforms.
• Partner with data analytics to identify high-value customer segments and build targeted, personalized marketing program, and communications that elevate the customer journey and experience. 
• Develop and manage integrated, omni-channel marketing campaigns across digital, email, marketplace, PPC, social media and sales channels through marketing calendar to drive pipeline and activation growth.
• Partner with the Director of Marketing to shape and deliver marketing strategies focused on business growth and end to end customer experience. 
• Support pipeline growth, account expansion, and customer retention through data-driven marketing programs.
• Own and execute the content strategy across SEO, ecommerce, knowledge centre, and sales channels to drive organic growth, customer engagement, lead generation and brand awareness.
• Develop compelling content and marketing assets, including messaging frameworks, thought leadership, media advertising, sales enablement materials, and digital assets. 
• Support reseller sales teams with marketing tools, campaigns, and enablement materials.
• Lead and scale marketing initiatives with suppliers to drive overall business growth. 
• Identify, measure, and optimize key programs to drive marketing performance and value.

Competencies and skills

• 5–10 years of experience in integrated, B2B omnichannel marketing.
• Proven experience in building and managing Amazon Marketplace or similar marketplace channels
• Strong experience with e-procurement platforms and complex B2B purchasing environments
• Experience in cloud marketing, hands-on experience with Salesforce Account Engagement, or comparable CRM tools
• Demonstrated success in leading ABM strategy and marketing programs in partnership with sales, within a B2B SF Environment. Experience with all segment sizes, from Enterprise to SMB.
• Strong analytical skills to measure campaign performance, identify insights, and optimize strategies.
• In-dept understanding of marketing technologies (automation platforms ex. Salesforce Account Engagement, AM tools, analytics, CRM) and willingness to adopt new technologies.
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Experience in SEO content strategy and strong communication skills, with the ability to tell clear and compelling stories.
• Forward-thinking and continuously seeking ways to improve and innovate. Entrepreneurial, adaptable, and comfortable building new programs from the ground up.
• Deep understanding of B2B customer needs in Canada market and ability to translate them into effective marketing campaigns. Experience in industrial or distribution industry is a strong asset. 
• Highly collaborative and comfortable working cross-functionally
• Experience working with suppliers, resellers, or channel partners is a strong asset

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.